Taylor'd 2 you - Podcast Identity & Branding
Design Challenge:
Create a brand and identity for the podcast Taylor'd 2 You. This brand needs to be bold, fun and represent the content behind the channel.
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In doing so develop a logo and podcast cover for podcast platforms. This logo needs to be professional, impressionable and can be utilizable across print and digital platforms.
Solution:
Collaborating with the one and only Taylor the solution was to design a podcast cover that stood out to listeners when scrolling. We achieved this by using bold playful colors and thick, lighthearted typefaces. Using Adobe Photoshop and playing with photography, we made it easy for listeners to identify positively with the host.
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To develop a logo we again went bold having the elements make an impression. the connectivity between letter forms represents Taylor's ability to connect people to one another through her podcasts.
Taylor is a very talented podcast professional. If you want to learn more about her and her projects visit her website at t2upodcast.com.
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Or look for her on Apple Podcast, Spotify, Stitcher, Google Podcasts or YouTube
