Koelnmesse Booth PDF - Illustration & Brand Application
Design Challenge:
Construct a document for the North American branch of Koelnmesse describing European booth sizes to the North American audience. This PDF was designed to exhibit 6 different presentation styles a client/brand could embody to express their companies message, products, goals or services in the European booth size.
Solution:
The challenge of this project was to abstract each booth styles without singling to a client that this had to be their design. A decision was made to generate a logo called logo and research completed to generalize brands associated with the various presentation styles. This included color pallets and typefaces and the use of furniture/graphics. We found drawing in isometric forms gave us the most flexibility for booth idealization and allowed us to literally rearrange the furniture. The end result of the illustrations integrated with clean typography cushioned in negative space, gave us a professional tool to explain European booth size to clients.
