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Jordan Matthews - Branding & Identity Design

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Design Challenge:

Solution:

Design an identity for Jordan Matthews, an up and coming hip hop artist from New Jersey is looking for a sophisticated, clean, professional, bold and versatile branding.

Taking the well designed typeface and remixing it to reverberate as much as this musical artist give us a defining signature, logo & identity for this up and coming artist. Using bold colors to make a statement is a sure way to draw attention to this brand. The color tonation feels like the rising sun in a new era of music. Utilizing vector work to parallel the photography gives variety across multiple platforms.

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