Echo Magazine 2019 - Publication Design
Design Challenge:
Working as a team of 12 creatives, 12 journalists and 2 professors, we created a magazine that appeals to residents around the South Loop of Chicago. We worked to define a theme, articles, print size, color pallets, grid systems, wayfinding markers, and over all aesthetic of this collection of works.
Solution:
Using the theme: Home, as our springboard we rationalized the choices made by connecting back to our overarching theme. while articles were written we started laying out our own foundations. Taking color pallets from interior design trends, constructing wayfinding in a contemporary architectural sort of way. We deconstructed typefaces for diversity and sturdiness. After building layouts within the constructs defined, each article gained its own personality while keeping cohesive to the theme.
