Chicago Pattern Project - Window Exhibition
Design Challenge:
Develop an identity so that body of work of Petra Probstner and Rene King could be enjoyed and digested by the public through two window exhibits located downtown Chicago for a few short weeks. This Project was in association with Columbia College Chicago, the Chicago Architectural Bi-Annual, the touting company Jane's Walk Chicago.
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The project scope included logos, tour pamphlets, window banners, maps, floor maps, wall decals, window sings, posters, museum labels and other promotional material. The time line for this project was two and a half months.
Solution:
The project focused on every day naturally occurring experiences being quantified into data over a time laps then displayed in the form of sculptures. These sculptures in turn were meant to inspire you to observe and quantify the little things such as shadow patterns. These concepts were exhibited in two temporary window displays, located in down town Chicago.
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Shadows and how we experience an object played a key role in the development of the of this identity and its various components.
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619 Wabash Ave Chicago, IL
33 Ida B. Wells Drive Chicago, IL
The concept for the logo was developed by imitating shadows and glare. These key concepts were a primary takeaways of little everyday expirences
Each component went through a series of complex development, draft after redraft as the exhibit came together over a two month time frame. This action was vital to the cohesion of the exhibition.
The tour pamphlets were the primary focus because they summarized the entire project and included the most elements. By introducing a square dual sided tri-fold with interior peek through we were able to properly represent the concept of ‘the devils in the details’ and truly embody this projects content.
Museum identifying cards were created to label the sculpture as if they were zoo animals. Blending Latina genius and species formatting with art institution plaques was typographically achieved.
