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ALDI Mystery Box - Icons in Motion
Design Challenge:
Develop an engaging YouTube format emphasizing ALDI's selection, while also introducing viewers to an unexpected perspective of ALDI products.
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Solution:
By having talent rely on their tactile senses we introduce products and encourage light hearted humor. In post we emphasize talents reactions with motion graphic comics. Each episode highlights how ALDI products are quality products but concluding that ALDI is a one-stop grocery store for every need. This series currently has 12 episodes and counting.
*All of the materials shown above are the intellectual property of ALDI US. ALDI has all rights reserved. My display here is to show a series of skill sets performed under their employment.
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