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ALDI Haul - Branding in Motion
Design Challenge:
Execute a YouTube format primarily emphasizes ALDI's selection, while also introducing viewers to the in-store experience of shopping at ALDI.
Solution:
By casting knowledgeable characters, selecting relevant products, propping at home environments, designing & curating relatable graphics. Each episode highlights how ALDI can be a one-stop grocery store for every need, addressing real-world shopping needs and showing ALDI as the solution to those needs. There are currently four episodes in this series.
*All of the materials shown above are the intellectual property of ALDI US. ALDI has all rights reserved. My display here is to show a series of skill sets performed under their employment.
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