#IYKYK Summer Meat Campaign - Project Coordination
Challenge:
Pitch a concept for a YouTube format emphasizing ALDI's meat selection, in a light hearted, engaging and informative way. Coordinate across teams to generate scripts, storyboards, determine casting, costuming & depict settings. Assist with post editing and design a graphic & motion treatment for final deliverables.
Solution:
By creating a knowledgeable ALDI authority work with our brand voice to inform customers on ALDI's selection of meat products. Each episode highlights how ALDI can be a one-stop grocery store for every need, addressing real-world shopping needs and showing ALDI as the solution to those needs. This was a three part summer campaign.
*All of the materials shown above are the intellectual property of ALDI US. ALDI has all rights reserved. My display here is to show a series of skill sets performed under their employment.